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SCALE SMARTER,
NOT HARDER.

With the Expertise of a Fractional Sales Leader

                                   Financial Services ● Sales ● B2B

Transform Your Revenue Trajectory

CRO For Scale logo
CRO For Scale logo

The Problems We Solve
Are you losing too many deals to indecision? 
Do you struggle with inconsistent revenue?
Having trouble growing your organization?

If yes, you are not alone. According to a 2024 analysis published by Ebsta:
● 69% of reps are missing quota
● 44% of deals slipped
​● 61% of deals are lost due to indecision
● 85% of opportunities are poorly qualified

But it does not have to be that way. 

Navigating the complex terrain of B2B sales is more challenging than ever. Through a modern bespoke Sales Playbook, innovative Go-To-Market Strategies, and disciplined execution, CRO For Scale will help you overcome obstacles that hinder your business growth, allowing you to scale and exceed your revenue targets.

Why CRO For Scale?
In the realm of revenue growth, Laurent Van Huffel, founder and President of CRO For Scale, stands apart. His unique blend of strategic vision and practical execution offers the agility and insight of a seasoned CRO without the cost and commitment of a full-time executive.

Laurent brings a 25+ year demonstrated history of driving growth and profitability for both emerging growth companies and publicly traded institutions in North America and Europe.

1.
Schedule a Call:
We review your needs and select services tailored to your goals. 
Check this questionnaire in the meantime:

2.
Plan the Engagement:
We define the scope and duration of our collaboration adapted to your business's rhythm.

3.
Launch into Success:
Begin your journey forward accelerated revenue growth.

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Testimonials

"I've been working with sales leaders for over 20 years, and Laurent is one of, if not, the strongest leader I've ever had the pleasure to work alongside. He's a strategic powerhouse who knows how to leverage and motivate internal teams to work at their best towards a clear common goal. His intellectual curiosity keeps him from getting "stuck" as he's innovative in his approach to exceed his goals."

Kristen Ganaway - Sales Enablement Director
Axway

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Contact

Services Offered

Sales Assessment

Sales Assessment

An assessment of the health of your sales organization to understand its current state and identify areas for improvements.

Sales Playbook

Sales Playbook

A sales playbook is a collection of best practices for your sales team. It outlines the entire selling process from prospecting to closing.

Got-to-market strategy

GTM

A Go-To-Market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service in order to gain a competitive advantage.

additional services offered on-demand

Additional Services

  • Compensation plan

  • Recruiting & On-Boarding

  • Sales enablement

  • Sales Management & Coaching

  • Strategic Account Plan

  • Leading KPIs & OKR settings

  • Partnership & Ecosystem influencer programs

  • Forecasting

  • PowerBI dashboarding & Scorecards

  • MEDDPICC

  • Tech Stack review & recommendations

What is a Fractional Leader?

Why a Fractional Leader?

Advantages of a Fractional Leader

Need expert revenue strategies without the full-time expense?
 
A Fractional CRO offers the perfect solution. These seasoned professionals provide specialized, cost-effective support for businesses aiming to enhance their revenue generation without committing to a full-time executive.

Significant Cost Savings: Businesses report saving between 20-40%.

Focused Growth Strategies: Customized approaches to boost your revenue.

Adaptable Support During Transitions: Expert guidance through pivotal changes.

Facing These Revenue Challenges?

Start with a No-Risk Assessment

Is your path to revenue growth clouded by sales inconsistencies or operational bottlenecks?
 
Envision transforming your business with a cutting-edge Sales Playbook, an innovative Go-To-Market Strategy, and a disciplined execution model. Ready to propel your revenue to new heights?

Ease into it with a low-cost, risk-free evaluation of your Sales Organization.
 
Benchmark against industry standards and discover a collaborative path to higher revenue.

"Hope Is Not a Strategy"
Consider These Revenue-Driven Topics

Business struggling with inconsistent revenue or difficulty to scale and grow

  • Struggling with inconsistent revenue?

  • Value Proposition not compelling?

  • Not enough time for Training & Coaching?

  • Unreliable Forecasting?

  • Inefficient Sales Process?

  • Unsure about which performance metrics to monitor?

  • Weak Lead Management?

  • And more

If these areas leave room for improvements, let's discuss solutions. Feel free to check the additional questionnaire below as well.

solutions to addressed the difficulty of the scale and grow a B2B business

Ready to Accelerate Your Revenue Growth?
Schedule a Call to Discuss Your Path to Success

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